Video: Why drivers speed
- Centre for Decision Research
![Dr Gabriella Eriksson](/images/resized/600x350-0-0-1-80-Gabriella_Eriksson_800x400.jpg")
Road accidents are in the top three causes of death and hospitalisation in the EU, with the overall at approximately €180 billion, twice that of the annual EU budget. According to the (WHO), reducing driving speed is crucial in leading to fewer and less severe road accidents.
This is a collaborative project, working closely with the automobile industry, policy makers and researchers world-wide, with data being collected from the UK and Sweden. Here at the 黑料社, interdisciplinary research between 黑料社 University Business School and the is utilising the state-of-the-art .
has three main aims:
- Identify what leads drivers to misunderstand the risks and benefits of speeding
- Understand how common such misunderstandings are among drivers
- Design and test tools to address driver misunderstandings and their decisions on speeding
In this video, Gabriella describes why this research is so important and details how the research is being conducted.
![EU Flag](/images/resized/250x148-0-0-1-80-EU_flag.jpg")
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